Privacy Policy

We, at, acknowledge and accept that the personal details that you impart to us, is to be kept in strict confidentiality and to use the information only in the manner which would be beneficial to our customers. We consider our relationship with you as invaluable and strive to respect and safeguard your right to privacy.

We shall protect the personal details received from you with the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or publication of these information as we protect our own confidential information of a like nature.


This privacy policy ("Privacy Policy") describes how ("We"/ "us"/ "our") protects and makes use of your information gathered on the platform. This privacy policy applies only to personal information collected on the platform, and not to information collected by us in other ways, including information collected offline. Please read this privacy policy carefully. By continuing to use the services, or access the platform you agree to this privacy policy. If you do not agree to this privacy policy, you may not avail the services. Access to the Platform is subject to the Terms and Conditions ("Terms") accessible on the Platform. Capitalized terms used and not defined in this Privacy Policy, shall have the same meaning ascribed to them in the Terms.


We have developed a website called ("Website") and a mobile application called "Option Online MF" ("Application"/ "App") through which you may make investments in various schemes of mutual funds ("MF") being managed by various Asset Management Companies ("AMC"), through the electronic platform of National Stock Exchange of India Limited ("NSE") and / or BSE Limited ("BSE") (NSE & BSE are collectively referred to as "Stock Exchanges"). NitiN Somani, founder of has been admitted with Stock Exchanges for their limited purpose membership for using their electronic platform for buying / selling / dealing in schemes of mutual funds. In the process of enabling our customers to buy / sell / deal in schemes of mutual funds, we may be required to collect, store, authenticate, verify and distribute the Personal Data (defined below) as may be required by the Stock Exchanges and / or AMC for such transaction(s). The Personal Data shall be collected through the application form ("Application Form") available on the Website or the App.

We are committed to protect your privacy and have made this Privacy Policy to describe the procedures we adhere to for collecting, using, and disclosing the Personal Data. We recommend you to read this Privacy Policy carefully so that you understand our approach towards the use of your Personal Data.


In order to avail the Services, you are required to register with us by logging in through our Website or App and provide such information as may be required by the Stock Exchanges for enabling you to transaction through our Website / App, which may include your name, e-mail address, gender, date of birth, mobile number, passwords, photograph, mobile phone information including contact numbers, financial information such as bank documents, income details, PAN card, Aadhar, bank account no., data required for Know Your Customer compliances requirement and other relevant details ("Personal Data"). You undertake that you shall be solely responsible for the accuracy and truthfulness of the Personal Data you share with us.

We would ensure that we collect personal information only to the extent it is necessary to administer our services in the best possible manner and what is required under the various regulations of Indian Laws. To ensure high quality services and high degree of value addition to you, we may combine the information given by you on the web or through other channels.


This Privacy Policy is governed by and is compliant with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, which is designed to protect Personal Data of the End-User(s) of the Services; and other applicable rules and regulations related to privacy. This Policy shall be construed and governed by the laws of India and courts of law at New Delhi shall have exclusive jurisdiction over such disputes without regard to principles of conflict of laws.


We shall use the Personal Data in the following cases:

  • Our business purposes, including the viewing or advertising of services or related to any associated services;
  • for internal analytics purpose;
  • to improve upon the Services, or your user experience;
  • to comply with our legal or statutory obligations;
  • to manage our relationship with you.

We would also impart your personal information wherever it is required to be disclosed under law to any of the governmental agency or regulatory bodies.


We may set "Cookies" to track your use of the Platform. "Cookies" are files that would be placed in your computer system's hard drive and browser and are intended to improve your user experience, by enabling the Company to track your usage and preferences. These cookies may track your usage of the Services, advertisements and links that you visit and other User Information. Most cookies the Company uses are limited to a session, which mean they will be automatically deleted when your session closes. You may decline these cookies by changing your settings, if permitted. However, do note that doing so may impact certain features of the Services or your experience while using the Services.


The Website may include hyperlinks to other web sites or content or resources including without limitation websites of Developers. We have no control over any websites or resources, which are provided by companies or persons other than us.

You acknowledge and agree that we are not responsible for the availability of any such external sites or resources, and do not endorse any advertising, products or other materials available on or from such websites or resources.

You acknowledge and agree that we are not liable for any loss or damage which may be incurred by you as a result of the availability of those external sites or resources, or as a result of any reliance placed by you on the completeness, accuracy or existence of any advertising, or other materials on, or available from, such websites or resources. These third-party service providers and Third-Party Sites may have their own privacy policies governing the storage and retention of your personal information that you may be subject to. We recommend that when you enter a Third-Party Site, you review the Third Party Site's privacy policy as it relates to safeguarding your personal information. We may use third-party advertising companies to serve ads when you visit the Website.


The Personal Data you provide may be disclosed by the Company to its agents, employees, subsidiaries and affiliates, or to other third party service providers of the Company who require the information for the purposes of operating and maintaining the Company's platform for the provision of Services.

The Company will comply with requests and directions of all governmental, law enforcement, or regulatory authorities, which it believes in good faith to be in accordance with any applicable law.

Such compliance may include providing Personal Data whether it is personally identifiable information or not, to such agency or authority. By providing any information to the Company, you consent to the Company providing such information to any governmental, law enforcement or regulatory authorities who exercise jurisdiction over the Services provided and the Company.


In case you need to access, review, and/or make changes to the Personal Data, you shall have to login to your User Account and change the requisite details. You shall keep your Personal Data updated to help us serve you better.


We will retain your Personal Data for as long as your registration with us is valid and the investments made in the schemes of mutual funds continue with us. We may also retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Subject to this section, we will try to delete your Personal Data upon reasonable written request for the same. Please note, however, that there might be latency in deleting Personal Data from our servers and backed-up versions might exist even after deletion.


We value your Personal Data, and protect it on the Platform against loss, misuse or alteration by taking extensive security measures. We are using services of third party contractors who shall provide us adequate technology and secure server for storing the Personal Data and that only selected personnel contractors and authorized Agencies have access to. Further, the financial transactions are executed through the electronic platform of the Stock Exchanges which uses Secure Socket Layer (SSL) for such transactions and no information of such transaction is routed through us or our third party contractors.

However, you understand and accept that data pilferage due to unauthorized hacking, virus attacks, technical issues is possible and we take no liabilities or responsibilities for it.

You are responsible for all actions that take place under your User Account. If you choose to share your User Account details and password or any Personal Data with third parties, you are solely responsible for the same. If you lose control of your User Account, you may lose substantial control over your Personal Data and may be subject to legally binding actions.


  • We may send you information on products, services, special deals, and a newsletter of the Company. Out of respect for your privacy, we present you with the option of not receiving these types of communications. You may unsubscribe via the unsubscribe mechanism provided in each such communication or by emailing us at
  • On certain occasions or under law, we are required to send out Service or Platform related announcements. We respect your privacy, however you may not opt-out of these communications. These communications would not be promotional in nature.
  • We communicate with Customer(s) on a regular basis to provide requested services and in regards to issues relating to their User Account, we reply via email or phone, based on Customer(s) requirements and convenience.


You agree to indemnify us, our founders, affiliates, officers, agents, co-branders or other partners, and employees and hold us harmless from and against any claims and demand, including reasonable attorneys' fees, made by any third party arising out of or relating to: (i) Personal Data and contents that you submit or share through the Platform; (ii) your violation of this Privacy Policy, (iii) or your violation of rights of another Customer(s).


You expressly understand and agree that the Company shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data, information, details or other intangible losses (even if the Company has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the Services; (ii) unauthorized access to or alteration of your Personal Data.


We may update this Privacy Policy at our sole discretion from time to time, without notice to you. You are encouraged to check this Privacy Policy on a regular basis to be aware of the changes made to it. Continued use of the Services and access to the Platform shall be deemed to be your acceptance of this Privacy Policy.

This Privacy Policy was last created on September 01, 2019 and not modified thereafter.


If you have questions, concerns or grievances regarding this Privacy Policy, you can email us at our grievance e-mail address:, so that we can consider and respond to your request. All requests will be addressed no later than thirty (30) days from the date such a request is made.